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Disneyland Article
In 1955 Disneyland Went Up In 366 Days
ID:
TMS-6086
Source:
Science Blog
Author:
Mal James
Dateline:
Posted:
Status:
Current
In 1955, Disneyland went up in 366 days, and the asphalt on Main Street was still soft when the gates opened because it had been laid the night before. The temperature neared 100 degrees, 28,154 people walked in, and women's heels sank into the fresh surface. Walt Disney's grand opening became a cautionary tale the moment the gates opened: five times the expected crowd arrived, mostly wielding forged tickets, on a sweltering day when nothing not even the pavement was ready.

8,154 people came through the gates on Disneyland’s opening day. The park had expected about 5,000. That gap is the whole story of July 17, 1955 in one figure. A park built for a certain number of guests hosted nearly six that many, on a day when almost nothing else was ready either.

Most of the extra thousands got in on fake tickets. The preview was invitation-only, but forgers flooded Southern California with counterfeits, so 28,154 passed through thanks to counterfeit tickets. The crowd wasn’t the one the park had budgeted for, staffed for, or built its brand-new asphalt for. Disney employees later gave the day its own grim nickname, and it stuck for a reason.

A year and a day, and the corners it cut

The schedule explains most of what went wrong. Ground was broken in July 1954, and the park opened July 17, 1955. That tight build timeline meant some things simply would not be finished when the gates opened, and the calendar decided which ones.

Walt Disney had a lot riding on the date. He’d taken on serious financial risk to fund the roughly $17 million park on former orange groves in Anaheim, and a public deadline leaves little room to slip.

When money and calendar are both that tight, the things that get cut are the ones you can fix later. Paving is one of them. You can lay asphalt at the last possible moment. What you can’t do is make it cure faster than the weather allows.

So Main Street’s surface went down about as late as a surface can go down, and it hadn’t set by the time the crowd arrived. On a mild day that might have gone unnoticed. This was not a mild day.

Fresh asphalt, a heatwave, and 28,000 pairs of feet

The temperature that day neared 100 degrees, and the fresh asphalt softened into something closer to sticky tar. Add nearly thirty thousand people walking over it all afternoon, many of the women in heels, and the surface did the obvious thing. It gave way underfoot.

The people who were there remembered the feeling more than anything else about the place. Imagineer Harriett Burns recalled, “The asphalt was melting, every woman wore heels and my heels would sink into the asphalt. It was a miserable hot day.” Burns was the first woman Disney hired in a creative rather than an office role, and her account is one of the plainest we have. The heat, the heels, the sinking ground.

The musicians felt it too. The Dixieland band roaming the park that day, the Firehouse Five Plus Two, counted Disney animator Frank Thomas among its members. The consultant Harrison Price, standing on the bridge to the castle, remembered simply that “the asphalt was sticky.”

The asphalt was only the most visible of the day’s failures. A plumbers’ strike had left drinking fountains dry in the heat, food ran out, and rides broke down. A contemporary report, quoted by Disney’s D23 archive, put it drily: “Probably for the first time in his career, Disney disappointed thousands of youngsters.”

Why a bad debut became the founding story

What makes the day interesting rather than just embarrassing is what Disney did while it was still unraveling. Facing the press amid the wreckage of his own opening, he was calm enough to predict a quick recovery: “It may take a month before everything’s going smoothly.” A striking thing to say while heels were still sinking into his main street.

He was more or less right. The park sorted out its problems fast. Disneyland welcomed its one-millionth guest on September 8, 1955, about seven weeks after that chaotic Sunday, and drew about 3.6 million visitors during its first year. The distance between the debut and what followed is enormous, and that distance is exactly why the opening became legend instead of a footnote.

Our read is that a flawless opening day would have been forgettable. The soft asphalt and the dry fountains and the counterfeit crowd are what make the recovery mean something. The story survives because it’s about a rough start the place outgrew almost immediately. Disneyland’s founding myth isn’t that everything worked. It’s that on the worst possible first day, with the ground literally not yet solid, the place still had somewhere to go.


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